Don’t let the green agenda keep slipping down the priority list
January 25th, 2012 by Simon Fowler - Managing Director, Advanced Business Solutions CommercialIn our winter of economic discontent, it is far too easy for the green agenda to fall to the bottom of the organisational priority list. It might seem frivolous to concentrate on sustainability projects when basic survival is on the minds of many senior executives. But a failure to recognise the strategic importance of green initiatives is shortsighted.
There are a number of reasons why sustainability matters. First, the obvious demand for corporate social responsibility – continuing concerns over power use and global warming mean firms cannot afford to put profits before principles, especially if they want to create a positive perception of their brand.
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