Predictive Analytics

When you use predictive analytics as part of your BI toolset then you can gain fresh insights that improve your ability to anticipate and respond to changes in market conditions, customers behavior or business risks. By analyzing past trends and events from a wide range of sources you can more accurately predict future trends.

Using this cost effective yet sophisticated software business and financial analysts can quickly respond to the business needs of their organization and forge campaigns and strategies that give their organisation the edge.

As this is a Cognos based application the burden of lengthy training or familiarization of the application is reduced and existing staff skills can be exploited, it also provides a single platform for your BI strategy.

Source data can come in many formats including structured data, text, web and survey information. On top of this you can then build and model using the advanced statistical and techniques available as part of the software, this in turn will allow you to produce real time or scheduled reports using the insight gained.

Options Include

• Unified reports, analysis, scorecards and dashboards to combine the insights of data mining and predictive analytics with current and historical data.
• Information delivered how and where it's needed using familiar environments including a portal, MS Office application, enterprise search engine or mobile device.
• Business users able to answer new questions by providing the results of data mining efforts in the context of other corporate information.