Predictive analytics encompasses a variety of techniques from statistics, data mining and dame theory that analyse current and historical facts to make predictions about future events.
In business, predictive models exploit patterns found in historical and transactional data to identify risks and opportunities. Models capture relationships among many factors to allow assessment of risk or potential associated with a particular set of conditions, guiding decision making for candidate transactions.
Within the NHS, predictive analytics is used to assess which patients are more likely to require treatment and hence can be used for planning and prevention.
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